CANNES KIT DOUBLES HITS

In the week preceeding the Cannes Advertising Festival I began a trickle send-out of a cardboard Awards night scenario called the Cannes Creative Kit to 50 Top Creatives in Australia and their CEOs. The list included all the judges heading over to France such as Ashley Ringrose and Dylan Taylor and a raft of Mega-stars such as Nobby, Peter Bidenko and Matt Eastwood. On my list were all the Creatives who I thought might win a Lion (and the Agencies current creative incumbents - let's face it the original brains of the winning campaigns might have moved on). Also included were some people I just like and respect and who have been good to me since I arrived in the Land of Rain and Very Little Quality Soccer. People like Dave Whittle and Gavin McLeod at Mark and Marco Eychenne at Tequila. All in all the names, to me, read like a Hollywood A-List of people I'd really like to work with.
Anyway, I followed up with an email to most people (some are still in Europe)and achieved the following classifiable results: a 12% direct response from recipients by return email, a doubling of hits to my site with an average of 50 daily unique users from Australia and some very encouraging conversations from brilliant people enabling me to believe I am pursuing a creative path that may well meet some excellent advertising Campaigns along the way. Best of all was an email follow-up and chat with Nigel Marsh (despite the fact he's starting a new job as CEO of GPYR this week), emails from Damian Royce, Jamie Scott and Parris Mesidis, Scot Waterhouse and Peter Bidenko. I also got a very strange phone call from someone at Naked (who shall remain nameless) who never followed up his original query. Also Nick Cummins at Sputnik has requested a kit and one will go out today.
And now onto my next 3D project which involves the Pope and will go out on the week of 15th-20th July. So.....50 will be delivered, this time only to Sydney Sufferers of the impending visit from the Worshippers of Suffering. God bless 'em!